Tuesday, July 6, 2010

The Padora Radio: Ford automobile room



If you are looking to purchase a Ford automobile, now may be the time. It was recently announced that the Pandora radio service is collaborating with Ford to hopefully offer the service in new model vehicles later this year. No specific details on the agreement have been released, but analysts and insiders sound optimistic about a deal being reached. Tim Westergren was the first to make such an announcement. It has been stated that the Pandora radio system would be available in Ford cars through voice activation. For those unfamiliar with the service, Pandora allows users to customize the radio to their own preferences. The idea is to have the radio stations playback in response to a listener’s desired genre and style of music. In addition, most radio stations on the service are commercial free or play with just limited commercials. With many users purchasing Digital XM Radio, it makes sense that Pandora would offer a type of service compatible in Ford automobiles.

There has been a little bit of talk previously about Pandora and their product working on the Ford Sync program. Now it has been officially announced by Tim Westergren that Pandora is in fact working with Ford on offering their service throughout the Ford range of vehicle, which will be available later in the year.


The Pandora radio streaming service will be offered in Ford vehicles via a voice activated command option. The driver will be able to hope into the car and it will detect that you have a mobile device via bluetooth. Drivers will also have a dashboard control which they can use instead of the voice activated controls.

The aim is to provide listeners with a radio station that is based around their personal tastes (radio 2.0). If I was an owner of radio stations, then I would be trying to run an online version and gain some traction before Pandora and others take your whole market.


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